A. JOB ACCOUNTABILITIES

I.    BRAND TIKTOK CONTENT MANAGEMENT

• Manage brand video content  & optimize content for TikTok‘s algorithm, ensuring maximum engagement and visibility
• Collaborate with brand team & agency to QC TikTok content and schedule video content follow brand focus and guideline
• Oversee the creation, optimization, and management of product listings on TikTok Shop, ensuring product descriptions, images, and pricing are accurate and engaging
• Regularly update the product catalog to ensure it reflects new arrivals, DMI asset update
• Manage and executive TikTokshop monthly campaign  

II.    TIKTOKSHOP CAMPAIGN MANAGEMENT 

• Tiktokshop Campaign management - Collaboration with Ecommerce & Agency
• Coordinate and manage campaigns in collaboration with internal (Ecom) & external agencies to ensure smooth execution for campaign 
• Liaise with the agency to ensure alignment of creative direction and timelines for content production.
• Background Livestream (Internal Design):
• Work closely with the internal design team to create  visual background livestream events ensuring brand consistency. 
• Teasing Video for Livestream
• Coordinate and oversee the teaser videos by KOLs (influencers) to promote upcoming livestreams 
• Review, approve, and ensure alignment with brand messaging in KOL videos.
• Brand KOL Management: Develop and send clear, engaging briefs to KOLs, outlining the content expectations, key messages, and deliverables for the livestream or campaign.
• Campaign Visibility & Social Media Engagement
• Collab with Ecom KAM to roll out the campaign’s visibility and social media activities
• Coordinate with the media team to provide ads code and ensure the timely and effective deployment of ads related to the campaign.
• Other related tasks to TikTok shop

B. REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3+ years of experience in campaign management, influencer relations, or content marketing, preferably in e-commerce or social commerce.
• Strong experience with TikTok’s platform and familiarity with TikTok Shop, live streaming, and content creation strategies.
• Proven ability to manage cross-functional collaboration with internal teams, agencies, influencers, and affiliates.
• Strong understanding of social media trends, video content creation, and digital advertising.
• Creative mindset with a keen eye for engaging and innovative content.